eFM is a platform company focused on spaces and the relationships that animate them.
It designs, implements and manages properties with a data-driven and human-centered approach.
We worked for eFm on a visual communication restyling: our goal was manteining continuity with the base identity either making it cleaner, distinctive and contemporary.
Starting from the logo we designed the entire visual language based on the logo bands, that randomly change their position and colour, creating masks, matching texts and underlining ideas.
These graphic elements live with a photographic imagery that communicates relationship between people and spaces.
IBM Plex Sans is the chosen typography, a grotesk type where institutional nature of the lines coexists with the peculiarity of some round shapes.
It designs, implements and manages properties with a data-driven and human-centered approach.
We worked for eFm on a visual communication restyling: our goal was manteining continuity with the base identity either making it cleaner, distinctive and contemporary.
Starting from the logo we designed the entire visual language based on the logo bands, that randomly change their position and colour, creating masks, matching texts and underlining ideas.
These graphic elements live with a photographic imagery that communicates relationship between people and spaces.
IBM Plex Sans is the chosen typography, a grotesk type where institutional nature of the lines coexists with the peculiarity of some round shapes.