70 years of Fratelli Rossetti.
70 years of small and large revolutions. Of iconic products. Of timeless elegance.
We created a communication project for Fratelli Rossetti to celebrate their brand on such an important anniversary.
We started by studying their history, gathering testimonials from the family, and listening to their vision and ambitions for the future.
We thus defined a "manifesto" that captures the essence of the brand and was the starting point for our creative work.
We enhanced iconic assets, developing in particular an ad hoc 'FR70' logo starting from the pictogram designed by one of the most important masters of Italian design, Massimo Vignelli.
From this new sign, we made a series of patterns declining them on a wide color palette in line with the product style choices of the latest collections.
The "FR70" logo, the patterns we developed, and the "manifesto" are the basis of the entire identity system of the project, declined on the different touchpoints provided: from store windows to packaging, from digital items to products.
We also created a mini-site dedicated to the history of Fratelli Rossetti at fr70.fratellirossetti.com
With a navigation mode inspired by the concept of a "drawer of memories," the landing page tells how the history of the company and products, and the personal stories of the Rossetti Family, have intersected with the changes in culture, fashion, and society over the past 70 years.
70 years of small and large revolutions. Of iconic products. Of timeless elegance.
We created a communication project for Fratelli Rossetti to celebrate their brand on such an important anniversary.
We started by studying their history, gathering testimonials from the family, and listening to their vision and ambitions for the future.
We thus defined a "manifesto" that captures the essence of the brand and was the starting point for our creative work.
We enhanced iconic assets, developing in particular an ad hoc 'FR70' logo starting from the pictogram designed by one of the most important masters of Italian design, Massimo Vignelli.
From this new sign, we made a series of patterns declining them on a wide color palette in line with the product style choices of the latest collections.
The "FR70" logo, the patterns we developed, and the "manifesto" are the basis of the entire identity system of the project, declined on the different touchpoints provided: from store windows to packaging, from digital items to products.
We also created a mini-site dedicated to the history of Fratelli Rossetti at fr70.fratellirossetti.com
With a navigation mode inspired by the concept of a "drawer of memories," the landing page tells how the history of the company and products, and the personal stories of the Rossetti Family, have intersected with the changes in culture, fashion, and society over the past 70 years.