3Ai - Data Wealth Management is a company that provides large enterprises with personalized consulting services on data wealth management. Targeted primarily at the banking and insurance sectors, it combines human expertise and creativity with the efficiency of artificial intelligence in an ethical and transparent manner.
We accompanied 3Ai - Data Wealth Management through a two-phase process, with the goal of launching a solid, coherent, and distinctive brand into the market.
The first phase involved the development of the strategy: starting with workshops and interviews with the executive team, we developed a brand model that systematizes the founders' mission and the new insights to outline the brand's vision. Themes such as "data culture" and "technology in the service of humanity" - ( the "technological humanism") - guided us in defining the brand purpose: "we drive change through data management."
Based on the defined brand personality as competent, innovative, approachable, and bright, we moved on to the second phase of our journey: the design process.
The graphic system we proposed to the client visually translates the concepts of data connection and management. To represent a "data cloud," we chose to visualize it as a set of geometric shapes and connections in random motion. These data initially appear blurred and then, once read and interpreted, become sharp and recognizable. Once read, the data are connected to each other through thin and precise lines. This graphic motif can also be developed as an infographic.
The visual identity is extremely minimal and clean. The main colors are white, black, and red. To balance this sharp palette and strong chromatic contrast, we included the use of semitransparencies and a bright aqua green gradient.
Typography is another graphic element that completes the visual grammar. We chose the Plus Jakarta Sans font: a very geometric and tidy sans-serif, but with softened details that "warm up" the communication and make it more "human" and approachable.
Lastly, we worked on the company profile and website content, focusing on the tone of voice, always with the aim of setting up a precise and authoritative storytelling capable of conveying both the "technological" and "human" character of 3Ai.
We accompanied 3Ai - Data Wealth Management through a two-phase process, with the goal of launching a solid, coherent, and distinctive brand into the market.
The first phase involved the development of the strategy: starting with workshops and interviews with the executive team, we developed a brand model that systematizes the founders' mission and the new insights to outline the brand's vision. Themes such as "data culture" and "technology in the service of humanity" - ( the "technological humanism") - guided us in defining the brand purpose: "we drive change through data management."
Based on the defined brand personality as competent, innovative, approachable, and bright, we moved on to the second phase of our journey: the design process.
The graphic system we proposed to the client visually translates the concepts of data connection and management. To represent a "data cloud," we chose to visualize it as a set of geometric shapes and connections in random motion. These data initially appear blurred and then, once read and interpreted, become sharp and recognizable. Once read, the data are connected to each other through thin and precise lines. This graphic motif can also be developed as an infographic.
The visual identity is extremely minimal and clean. The main colors are white, black, and red. To balance this sharp palette and strong chromatic contrast, we included the use of semitransparencies and a bright aqua green gradient.
Typography is another graphic element that completes the visual grammar. We chose the Plus Jakarta Sans font: a very geometric and tidy sans-serif, but with softened details that "warm up" the communication and make it more "human" and approachable.
Lastly, we worked on the company profile and website content, focusing on the tone of voice, always with the aim of setting up a precise and authoritative storytelling capable of conveying both the "technological" and "human" character of 3Ai.